WatchArtExchange: Our Mission

We at WatchArtExchange think of watches as money or a stock. As a matter of fact we call ourselves an Exchange. We are trying to build stable watch prices. We see watches as valuable property. Our mission is to protect your watch investment. No one else can do what we do.

Confused?

Let me explain. When you buy a $10,000 or $50,000 watch, that is real money you are spending. When you try to sell that watch, you're lucky if you get 50% back. As a matter of fact, it's a common cliche that "you don't buy the watch as an investment, you buy it because you like it."

The watch manufacturers are very keen on having you pay top dollar for their goods, whether it's a Rolex, Patek, Vacheron, or an Audemars Piguet. The same manufacturers aren't really interested in the resale value, because they have already made their money.

Most high end watches are a status symbol. The businessman spends $15,000 on a Rolex so that he can get the $1,000,000 contract for his company. The luxury goods and fancy suits are just the cost of doing business.

WatchArtExchange is hoping to change this.